Scientific Community In Uproar As Shampoo Commercial Claims Vitamin E Bineutro-ceramide May 'Enhance Vitality Significantly'
 

A major row has split the world scientific community after a TV commercial for
a new shampoo called Studio X made the astonishing claim that its active
ingredient, vitamin E bineutro-ceramide may enhance follicle strength and
vitality 'significantly'.

It had been widely assumed that only multi-hydrating tetra-vitamide complex,
as used in Areal's Ultra Shine shampoo and conditioner, was capable of
producing this effect.

The breakthrough was made by controversial shampoo scientist Ernest Foster.
The results of his work, first published in Hello! magazine, and since repeated
in a commercial starring Jennifer Love Hewitt, has rocked the scientific world.
Some believe Foster's work may be seriously flawed, whilst others claim he
has made a genuine breakthrough that could change shampoo forever.

Chief scientist at rival company Areal, Professor Richard Johnson, slammed the
new findings as a fraud. He said: "That bastard Foster has been pushing his
stupid bineutro-ceramide theory around for months. That asshole doesn't know
shit about shampoo. I have seen his computer generated imagery and it's crap."

The implications of Foster's discovery are unclear, but many experts agree that
healthier-looking hair is a definite possibility.
 
 

(c) urbanreflex.com 2002